Catherine Bernstein Promoted to Membership and Business Development Coordinator
The PIAA is pleased to announce that Catherine Bernstein has been promoted to the newly developed position of membership and business development coordinator. Catherine has served as a research associate in the PIAA Research and Loss Prevention Department for almost four years. In her new role, Catherine will be responsible for membership recruitment and retention. She will also be responsible for securing and assisting meeting sponsors and exhibitors. Catherine will now serve as the key membership contact for all PIAA members, following the departure of long-time PIAA employee Ann Horwich, who left the PIAA in late August to pursue a new career opportunity. The PIAA would to thank Ann for her commitment and service and wish her the best of luck in her new endeavor. If you have a membership question, feel free to contact Catherine at (301) 947-9000, extension 221 or via e-mail at cbernstein@piaa.us. (PIAA, 9/5)
The initial contact with the patient is usually through your receptionist. This employee should be well-coached as to the limitations on information that can be conveyed. An example of this might be: avoid discussing aspects of a procedure that would be better left to you, as the physician.
